"For people like us, we're really excited that that entire ecosystem is going to require assets," Cadoux said. In early June, Qreal acquired Pulpo AR, a Turkey-based AR technology e-commerce company, for its virtual try-on solutions in the beauty and retail spaces, as well as back-end technologies like machine learning and face-tracking, which Qreal managing director Mike Cadoux said were "really important" for the next generation of AR. One of its most successful campaigns included lenses for several PlayStation 5 games, including "Sackboy: A Big Adventure" and "Demon's Souls," when Sony launched the console in 2020. Since then, the company has worked with a slew of high-profile companies, including Nike, Samsung, Sony, Walmart, and Unilever. Originally founded in 2015 with a focus on AR for food and food menus, Qreal began focusing on Snapchat AR lenses in 2019. Outstanding HD optical performance combined aspherical technology and new HT-EBC coating. "Brands see this as a cool new way to advertise, particularly as companies like Apple keep emphasizing privacy," Shi said. A collaboration with Crocs, in which users could customize and try on a virtual pair of clogs, ultimately proved one of Paper Triangle's most successful projects, generating roughly 3 million views. Paper Triangles, which now earns about $3 million in annual revenues, has worked with well over 50 brands on AR lenses since then, including Doordash, Honda, Levi's, Ralph Lauren, Sephora, and T-Mobile. Clients were finding it hard to get the results they wanted, and it was also very expensive." "We really couldn't get our work out there. "VR really kind of fell off at that point due to the limitations of distribution itself," said Shi, referring to the relative size of VR's user base compared to the number of AR-capable smartphones in the wild. Initially started as a VR development studio by Frank Shi and Xuan Buddhavong, Paper Triangles pivoted away from VR to AR at the end of 2017 after Snap launched Lens Studio. Paper Triangle creative director Shawn Kim, cofounder Xuan Buddavong, and cofounder and director Frank Shi. Once the device is paired with Lens Studio, you can push your Lenses to Snapchat to preview them. Finally, you will receive a message saying Your Device Paired. Press the Pair button This process can take up to 30 seconds depending on the network.
Here are five studios at the forefront of innovation creating AR lenses for Snapchat: You will get a prompt to Pair with Lens Studio. 2020CV, which has developed Snapchat AR lenses for Disney, Comic-Con, and the Dallas Mavericks, specializes in recreating visual effects from movies, while Wabisabi Design, a firm that has developed lenses for Coca-Cola, excels in designing AR-based games. Some studios, as their work has progressed, have developed niches. Cyrene Quiamco, for instance, who quit her job with Verizon in 2015 to focus on making Snapchat content, earned nearly $750,000 in 2021 from her work on AR lenses for brands including Hulu, Marriott, and Ulta. "With Lens Studio, creators and developers can leverage this tool to bring whatever it is that they want to see come to life or solve whatever problem that they want."įor a subset of independent creators, developing AR lenses for Snapchat has become a full-time job. "We're just scratching the surface of all the things that augmented reality can do," Snap head of AR platform partnerships, Sophia Dominguez, told Insider. Lenses, too, offer a wide range of experiences, from giving the ability for users to virtually try on makeup and clothes to monitoring pregnancies. Since launching Lens Studio at the end of 2017, which enables Snapchat creators to make AR lenses for the app, a slew of studios have focused their businesses on developing Snapchat AR lenses for an array of brands, including Coca-Cola, Disney, Levi's, Sephora, and Walmart. While Snap recently reported disappointing second-quarter results, primarily because of lagging ad revenue, the ephemeral messaging platform has been a leader when it comes to augmented reality creators. These AR studios have created Snapchat lenses for brands including Coca-Cola, Disney, and Sephora.Since Lens Studio launched, many studios have focused their businesses on developing AR lenses.Snap launched Lens Studio in 2017, enabling Snapchat creators to make AR lenses for the app.Account icon An icon in the shape of a person's head and shoulders.
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